A couple of weeks ago I posted this little video about how 90% of people facing foreclosure do nothing. Then I got to thinking: What if they are talking to the bank, there’s no way I would know about that. So maybe far more people are taking action than I thought and I have no way to know about it. I’m sure many more people are trying to do something than I am aware of, but maybe not as many as I might have hoped. Here’s why:
I went on the WordTracker database to check on keywords to make my marketing more effective. I entered the search term “foreclosure” and searched again using “foreclosure” + “help” + “assistance” + “stop” + “prevent”. Below is a screen shot of the results.
The column “Keyword” shows the actual term that was searched. The column “Count” tells you how many times a day that term has been searched over the last 160 days. The column “Predict” is an estimate of how often that term will be searched in the near future. The most popular search terms are searched tens of thousands of times a day, so we can see that stopping foreclosure is not something that a lot of people are interested in if we use the search engine keyword method of determining the measure of public interest. I believe that in the internet age it is actually a fairly strong measure of public interest because the internet is such a cheap, fast, readily available and easy to use research tool.
Now for the final piece of the puzzle.
Given the actual state of the economy and the housing market we are on track for between 3.5 and 4.0 MILLION foreclosures across the nation in 2009. That is over 10,000 foreclosures a day. That means that roughly 1% of people facing foreclosure are using internet search engines to research ways to avoid foreclosure.
It’s not even noon yet but already I could use a good, stiff scotch and water, and never mind the water.
